Product Designer
3Click
Travel agency
About This Project
The 3Click platform was facing major usability and design issues due to an outdated UI and an inconsistent user experience across its main pages. Our goal was to redesign the website with a modern, user-centered approach—backed by UX research, behavior analytics, and industry benchmarks. We started by identifying pain points in the user journey, analyzing session recordings and scroll data (via Microsoft Clarity), and conducting interviews with internal teams. The insights shaped a new, minimalist UI and improved UX flows that significantly enhanced usability and visual clarity across all services — including flights, hotels, and tours.
Tool used
Figma (wireframing & UI design)
Microsoft Clarity (user behavior analysis)
Google Analytics 4
Key Features
Full redesign of the homepage and core service pages (flights, hotels, packages)
Simplified navigation and information hierarchy for better scannability
Mobile-first layout based on real user data
Implementation of a consistent design system
Improved visual identity with modern colors and typography
Clean, conversion-focused layouts to support business KPIs
